JOE BEDNAR | Point-Of-Purchase & Packaging

POINT-OF-PURCHASE & PACKAGING

Would you trust a company that shipped their product in a brown paper bag? Would you order again and again? Extend your brand to the customer delivery touchpoint.

Noment Powerline Modem Packaging	Noment Powerline Modem Flag	Noment Ethernet Flag The Challenge: Apartment residents were moving in and they were not aware of their ability to get immediate high-speed Internet from Noment Networks/Fusion Broadband via Ethernet or powerline. The Solution: Joe created a custom "data jack flag" to drive immediate awareness and subscription. The idea was influenced by hotel room flags Joe had seen before. Implementation required apartment maintenance staff to place the flags in vacant apartments prior to new resident move-in. Joe conducted on-s
Fusion Broadband Ethernet Flag	EarthLink Powerline Packaging	EarthLink Powerline Flag The Solution: Joe was engaged by Telkonet to assist EarthLink with their on-site marketing of the service. Joe refined the brochure copy, developed branded packaging for the modems, and developed a custom "data jack flag" for use in EarthLink-powered apartments.
EarthLink Quickstart Guide 02	EarthLink Quickstart Guide 01	EarthLink Powerline Brochure 02
EarthLink Powerline Brochure 03	EarthLink Powerline Brochure 01 The Challenge: EarthLink partnered with Telkonet in 2006 to trial a new form of high-speed Internet over an apartment’s power lines. EarthLink had some collateral in place, but the copy did not convey the true benefits of the service. The packaging for the necessary powerline modems had not yet been developed. In addition, EarthLink was looking for a way to drive new residents to the service upon move-in.