Self Employed  |   Atlanta, GA / New York City, NY   |   2005 - Present

Consultant

​​ 

• Hitviews:  Served as sales and marketing resource for sponsored content agency whose campaigns were distributed via many online video platforms including YouTube; Prepared pitches for high-level accounts at major TV programming, motion picture, and entertainment brands including Disney, MTV, MGM, Sony Pictures, The Weinstein Company, and TiVo; Created presentation materials and sizzle reels; Revamped branding

• SpiralFrog:  Proposed business strategy and online functional recommendations to a startup distributor of ad-supported, downloadable music

• EarthLink/Telkonet:  Formulated and implemented consumer marketing plans for a new Internet service delivery platform with a projected three-year revenue of $30 Million

• DAVE Networks:  Marketed white label social media software platform for entertainment industry clients such as Oxygen, Endemol, Fremantle, and Eye Music Network; Documented features and functions for over 300 APIs to communicate the benefits of the client’s technology; Adapted marketing needs across the full product lifecycle as the business evolved through three models; Led advertising planning, including development of media kits with CPM, CPC, and placement opportunities to interface with DoubleClick and online advertising partners

• Various Clients:  Designed, wrote, built, and distributed comprehensive and consistent marketing materials including informational B2B/B2C/e-commerce websites, branding, product identity, print collateral, social media voice, PR, and trade show exhibitions; Sourced, configured, and managed Salesforce and open-source CRM systems for four clients, training stakeholders, customizing dashboards, and tracking ROI

 

PowerVJ   |   New York City, NY   |   2013 - 2018

Principal

​​

• Owned and operated the first digital Out-Of-Home (OOH) advertising network for LGBT nightlife by combining star-powered music video entertainment with national brand B2C video advertising capabilities

• Cultivated an audience of 1.3 Million viewers within a valued niche market

• Devised business model, operating plans, CPM rates, venue licensing agreements, and MSAs for ad placements

• Managed accounts in ad sales funnel from lead acquisition to opportunity growth utilizing CRM

• Envisioned and developed hands-on all B2B sales and outreach collateral for multiple audiences including print, promotional video, website, trade show presence, presentations, video demos, and content for social media campaigns with software skills including Office, Photoshop, Illustrator, cloud web design software, and audio/video editing applications

• Recruited and coached junior team members who gained experience in the field of entertainment and advertising

​

Fusion Broadband   |   Atlanta, GA   |   2001 - 2005

Director of Marketing

​​ 

• Grew startup cable operator from a single service area to 130 communities in 24 states; Drove subscription data penetration from 10% to 34% – when direct competitors were at 15%; Drove move-in capture rates as high as 91%

• Implemented iterative marketing tactics from segmentation and budgeting to execution and results assessment

• Developed community-specific cable TV lineups and localized cable TV ad program based upon demographics and ratings

• Composed one of the first “triple-play” services offerings of TV, high-speed Internet, and telephone services

• Served as the internal voice for market-driven product development, management and enhancement

​

IBM   |   Atlanta, GA   |   2000 - 2001

Media & Entertainment Consultant, Global Services

​​ 

• Prepared online sales functions and requirements for 30% of a global European media client’s total e-commerce overhaul

• Participated in business development efforts with major cable TV networks and IPTV distributors of content

​

AT&T   |   Murray Hill, NJ   |   1995 - 1996

Advanced Computing & Media Specialist, Consumer Laboratory

​​ 

• Oversaw equipment inventory and new system training at an experimental research facility used to test new technologies on various consumer segments

• Assisted in the production of audio and video multimedia for use in research at Disney’s Epcot Center