Joe Bednar
 

PO Box 7313

New York, NY 10116

 

E-mail: joe@joebednar.com

Phone: 917-328-5041

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EXPERIENCE

Marketing Professional
Key Skills
Industry & Functional Focus

Advertising & Publishing  Entertainment Distribution Marketing Strategy & Communications

 

Seeking opportunities which will benefit from my 20 years of business ownership and marketing consulting experience in driving both business development and client initiatives. Offering a unique combination of management acumen and hands-on skills, I fast-forward bottom-line results by directing sales and marketing strategy, project leadership, and creative services functions. Demonstrated by effective performance and increasing responsibly in media, entertainment, and telecommunications organizations, I contribute individually while efficiently managing projects, teams, and resources.

Experience & Accomplishments
PowerVJ   |   New York City, NY   |   2013 - 2018
Principal

  • Owned and operated the first digital Out-Of-Home (OOH) advertising network for LGBT nightlife by combining star-powered music video entertainment with national brand B2C video advertising capabilities

  • Cultivated an audience of 1.3 Million viewers per year within a valued niche market

  • Devised business model, operating plans, CPM rates, venue licensing agreements, and MSAs for ad placements

  • Managed accounts in ad sales funnel from lead acquisition to opportunity growth utilizing CRM

  • Envisioned and developed hands-on all B2B sales and outreach collateral for multiple audiences including print, promotional video, website, trade show presence, presentations, video demos, and content for social media campaigns with software skills including Office, Photoshop, Illustrator, cloud web design software, and audio/video editing applications

  • Recruited and coached junior team members who gained experience in the field of entertainment and advertising

Self Employed  |   Atlanta, GA / New York City, NY   |   2005 - 2013
Consultant

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  • Hitviews:  Served as sales and marketing resource for sponsored content agency whose campaigns were distributed via many online video platforms including YouTube; Prepared pitches for high-level accounts at major TV programming, motion picture, and entertainment brands including Disney, MTV, MGM, Sony Pictures, The Weinstein Company, and TiVo; Created presentation materials and sizzle reels; Revamped branding

  • SpiralFrog:  Proposed business strategy and online functional recommendations to a startup distributor of ad-supported, downloadable music

  • EarthLink/Telkonet:  Formulated and implemented consumer marketing plans for a new Internet service delivery platform with a projected three-year revenue of $30 Million

  • DAVE Networks:  Marketed white label social media software platform for entertainment industry clients such as Oxygen, Endemol, Fremantle, and Eye Music Network; Documented features and functions for over 300 APIs to communicate the benefits of the client’s technology; Adapted marketing needs across the full product lifecycle as the business evolved through three models; Led advertising planning, including development of media kits with CPM, CPC, and placement opportunities to interface with DoubleClick and online advertising partners

  • Various Clients:  Designed, wrote, built, and distributed comprehensive and consistent marketing materials including informational B2B/B2C/e-commerce websites, branding, product identity, print collateral, social media voice, PR, and trade show exhibitions; Sourced, configured, and managed Salesforce and open-source CRM systems for four clients, training stakeholders, customizing dashboards, and tracking ROI

 

Fusion Broadband   |   Atlanta, GA   |   2001 - 2005
Director of Marketing

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  • Grew startup cable operator from a single service area to 130 communities in 24 states; Drove subscription data penetration from 10% to 34% – when direct competitors were at 15%; Drove move-in capture rates as high as 91%

  • Implemented iterative marketing tactics from segmentation and budgeting to execution and results assessment

  • Developed community-specific cable TV lineups and localized cable TV ad program based upon demographics and ratings

  • Composed one of the first “triple-play” services offerings of TV, high-speed Internet, and telephone services

  • Served as the internal voice for market-driven product development, management and enhancement

IBM   |   Atlanta, GA   |   2000 - 2001
Media & Entertainment Consultant, Global Services

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  • Prepared online sales functions and requirements for 30% of a global European media client’s total e-commerce overhaul

  • Participated in business development efforts with major cable TV networks and IPTV distributors of content

AT&T   |   Murray Hill, NJ   |   1995 - 1996
Advanced Computing & Media Specialist, Consumer Laboratory

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  • Oversaw equipment inventory and new system training at an experimental research facility used to test new technologies on various consumer segments

  • Assisted in the production of audio and video multimedia for use in research at Disney’s Epcot Center

  • Sales & Account Management (Lead Acquisition, Team Building & Coaching,, CRM, Opportunity Growth)

  • Marketing Plan Preparation (Research, Segmentation, Budgeting, Scheduling)

  • Collateral Development (Print, Video, Web, Interactive, Trade Show, Custom Pieces)

  • Social Media Management (Strategy, Campaigns, Content Development, Platform Design)

  • Market-Driven Product Development, Management & Enhancement (Full Product Lifecycle)

  • Hands-On Software Skills (Office, Photoshop, Illustrator, Video Editing)

Clients & Employers
POWERVJ_logo-News.png

(Now Pavlov Media)

Education​
Syracuse University   |   Syracuse, NY

Martin J. Whitman School of Management

MBA   |   2000

Concentration:  Marketing

 

Full Graduate & Teaching Assistantship, Couri Foundation Summer MBA Program Alumnus, Alumni Award for Community Service

 

Syracuse University   |   Syracuse, NY

S.I. Newhouse School of Public Communications

MS   |   2000

Concentration:  Media Management

 

Full Graduate & Teaching Assistantship, Newhouse Summer Fellowship, William Bluem Award for Outstanding Teaching Assistant

 

Syracuse University   |   Syracuse, NY

College of Visual & Performing Arts

BFA   |   1997

Major:  Film Production

 

Chancellor’s Scholar, National Academy of Television Arts and Sciences (NATAS) SU Award: Best Documentary

© 2019 by JOE BEDNAR

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