More than a logo, corporate identity triggers brand emotion, recall, and value. A businessman and artist, Joe knows effective naming, web domains, design, and colors.
Hitviews, the leader in WebStar-powered entertainment and advertising, needed a new logo and tagline which reflected their unique offering. Joe developed a multi-colored star based upon mouse pointers. The mouse pointers convey "online," their orientation conveys a "star," and the multiple colors embrace the fact that each "WebStar" brings a unique perspective to their entertaining online videos.
Fusion Broadband Logo
The original brand "Noment Networks" was devised by the company’s founding team, who had limited branding experience. Joe was instrumental in rebranding Noment Networks as "Fusion Broadband." The concept behind the brand was that the company "fused together" the triple-play services of Internet, TV, and telephone prior to cable MSOs, such as Comcast, Time Warner, and Cox Communications.
Old DAVETV Brand
Joe was a part of DAVE Networks' trifold rebranding. Upon joining the company as a consultant, Joe was issued a DAVETV business card. At this point, the company was marketing a video delivery service which ran on PCs, TVs, and mobile devices.
New DAVE Networks Brand
As DAVE Networks realized that their enterprise software was more marketable than their destination portal, Joe rebranded the company yet again as DAVE Networks. This time, the rebranding was comprehensive and included business cards, letterhead, envelopes, and a new corporate website.
DAVE Networks Envelope
New DAVE.TV Brand
When DAVE Networks decided to streamline their delivery platform to PCs at the destination portal www.dave.tv, Joe rebranded the company as DAVE.TV (dave-dot-tv) and produced these new, two-sided business cards.
DAVE Networks Letterhead